The evolution of Pakelo brand
Packaging restyling and much more
Pakelo brand restyling began one year ago with the new graphic version of the logo. The new design is modern, elegant and captivating. The white logo has been ascribed into a squared red background which substituted the old rectangular frame. The square is known to be a perfect structure which is meant to convey power and rigor to Pakelo image. Even the payoff changed. “The Art of Making Lubricants” was substituted by the minimal, dense catchphrase “Lubricants Designer” that conveys one of the company’s strong points: the ability to formulate and to create tailor made lubricants suiting every requirement and situation.
Beyond logo and payoff a great change occurred with the full restyling of Pakelo packaging. The concept for the new packaging was officially disclosed last October during annual Pakelo Day Event, a big meeting which aims to celebrate the brand and its success.
The last step in the process of restyling was the creation of the new squared signboard for the Italian headquarters of the company. Pakelo Universe keeps on enlarging with new features; these are part of a wider plan for the international affirmation of the brand. Pakelo is in fact totally focused on its new internalization projects.
Watch this video to see the evolution of the brand through the years: